How One Company Boosted Productivity 5-20%


In the world of web design, where art dances with business at the lightning fast pace of technology, employee performance matters – a lot.  This environment, where a mis-placed character, say a stray period or even more elusive single quotation mark (‘) could utterly corrupt your code and render it unusable, is ripe for the benefits of improving brain health and functioning.  Where tens of thousands of dollars are invested in an outcome which in turn may determine the success or failure of both yours and your client’s business.

This is the fast paced, high stress world of professional web development where my friend Keith plays in daily and where employee productivity significantly impacts his business in a very meaningful way.

During a discussion about the performance implications of brain health in a technology company we hatched upon the idea to test and see just how we could help create a culture of brain health and measure the outcomes in productivity, profitability, employee satisfaction, and thus client success.

What if, by the simple introduction of a powerful brain supplement like MindBoost Day and Night could we actually, measurably improve the business in three critical areas –

  1. Productivity measured in billable minutes and thus profitability;
  2. Higher quality of work done more efficiently;
  3. Better employee morale and satisfaction.


Keith is the founder of Zenman, one of Denver’s leading website development and ad agencies. His company produces some of the most effective and innovative websites and digital marketing on the internet. He and his team literally live on the edge of technology.

Keith has actively cultivated the idea of Flow in his company with innovative work environments that result in exceptional experiences for both his employees and clients. His reputation for excellence has been recognized throughout the industry with numerous awards and a very happy, long list of clients.


Zenman is the type of company where every minute counts. Web design is billed in working minutes. Incredible focus and attention to detail is required throughout each and every day.

The prospect of even the tiniest improvement in productivity can result in many thousands of dollars in revenue and profits; not to mention employee and client satisfaction.

The Experiment

The idea behind the creation of MindBoost Day and Night was to give your brain the nutritional foundation to achieve this ultimate Flow state more easily and frequently and then help support recovery. What would happen if a select group of employees at Zenman took the brain supplements for a 90-120 day period?

Could we see results and specifically measure them? Turns out Keith already had the measurements in place.

His sophisticated management systems already tracked company wide performance down to the minute. We could certainly measure the performance of those who took MindBoost against those who did not over the period of the experiment.

And so, in early June we presented the experiment to the company and our original test population containing about half his employees signed on to participate in the experiment.

Now we acknowledge this isn’t the most sophisticated, placebo-controlled, double-blind study but the results were still outstanding.

Results and Experiences

Of the employees who participated, we were able to measure a gain in productivity in billable minutes by a minimum of 5% on the low end and 20% on the high end.

Let me reiterate that.

5-20% increase in productivity from the simple introduction of a full spectrum brain health supplement MindBoost Day and Night.


While this experiment wasn’t clinical or rigorous, both Keith and I found it very interesting and the implications were pretty powerful.

We have all seen the fantasical offices of company’s like Google, Apple, and others who spend incredible amounts of money on workplace environments in an attempt to increase employee productivity and contentment.

With a little thinking outside the box, this experiment demonstrates that even the simplest of ideas such as providing your employees with a brain health supplement can have an impact on not only the bottom line, but also the health and lives of your employees.

This reaches further than just employees and profitability. Imagine the same effects in your family, or your local sports team?

You could have a positive impact on any group of people.

Your Call To Action

Do you own a company? Play on a local sports team? Want to test this for your employees?

Contact us here and we will arrange a time to talk and put together your own company/group experiment.