Being elected president of the graphic design club, I knew that I needed to brand the club right away and establish an image that can be recognized across the community. With this being said, I decided to hold a contest; I asked every member to design a logo that they think would best represent AIGA Durango. You can see my original submission here. This particular idea was submitted by another member, and then further developed to come up with this final product. We voted this idea as the best of the batch, and then collaborated as a team to further develop a finalized logo. In the end, we all agreed this was clean, simple, and did the best job of representing AIGA Durango.